01
Trademarks: Brand Name & Logo
KASS helps you protect your brand from the start by checking your name and logo, identifying potential conflicts, and recommending the right trademark registration approach.
Your brand name, technology, product design, and creative works represent investments you have made. KASS helps you check registrability, prepare applications, and track crucial deadlines, so you can focus on business development.
Select your service and leave your contact details. KASS will advise on required documents, costs, and filing procedures.
Early protection helps prevent disputes, strengthens your market position, and safeguards future growth.
A business registration certificate does not replace trademark registration. The name and logo used to distinguish your products or services should be considered separately for trademark protection.
Trademark searches provide clarity before you invest in packaging, signage, and marketing materials, helping to minimize the risk of costly revisions later.
Product designs, packaging, software, formulas, and other innovations may require their own protection. Focusing on the brand name alone can leave key business assets vulnerable.
Choose based on what you have: brand name, technology, product shape, or creative works.
KASS helps you protect your brand from the start by checking your name and logo, identifying potential conflicts, and recommending the right trademark registration approach.
Developed a new product, process, or technology? KASS evaluates its patentability and assists in clearly defining the novel and functional aspects of your invention for patent filing.
Your product's appearance can be just as valuable as your brand. KASS helps protect distinctive bottle designs, packaging, and product shapes through strategic design registration.
Creating original content is only the first step. KASS helps establish clear ownership records, manage copyright documentation, and assist with registration where beneficial.
KASS guides you from initial assessment to final protection.
Review your brand, innovation, design, or creative work to determine the most suitable protection strategy. Where potential risks or obstacles exist, KASS explains the available options and recommendations.
KASS guides you on the information and documents needed, prepares the application materials, and ensures everything is ready for filing.
KASS submits the applications and manages the filing process.
KASS tracks application status, responds to official requirements where applicable, and keeps you informed of key developments and outcomes.
Discuss your brand, invention, design, or creative work directly with a KASS specialist and receive practical guidance on the most appropriate protection options.
From initial consultation to receiving results, you always know what KASS is handling and what you need to prepare.
Tell KASS what you want to register and where. KASS reviews information, advises on how to proceed, and provides estimated costs and timelines.
KASS guides required documents, prepares application files for your review and signature. Once filed, KASS sends filing receipts for your tracking.
KASS updates current status. If supplementary information or explanations are needed, we let you know what to do and help prepare responses.
KASS notifies you of results and hands over issued certificates, if approved. You receive guidance on renewal timelines and next steps.
Every intellectual property application requires different documents and information depending on the type of IP and the specific requirements of the application. KASS can advise you on the documents and information required and guide you through the application process.
Practical comparison between an officially licensed IP agent and third-party service intermediaries in the market.
| Key Criterion | Intermediaries / Market | KASS Intellectual Property |
|---|---|---|
| Official Legal Representation Standing | ✕ Unclear accountability Applications routed through intermediaries without official IP representative licenses, lacking lawful representation standing. |
✓ Officially licensed agent Industrial Property Agent officially licensed by IP Viet Nam, directly signing, filing, explaining technical matters, and protecting client interests. |
| Handling Office Actions & Refusals | ✕ Unsupported or high recurring costs Clients often left to respond independently or incur high fees for each official response. |
✓ Strategic response support KASS attorneys examine conflicting marks, prepare legal arguments, and explore consent letters where viable to support the application. |
| Cost Transparency & Official Fees | ✕ Low initial quotes with hidden costs Initial quotes often exclude official state fees, examination fees, grant fees, or notice responses. |
✓ Transparent package pricing Clear breakdown of service fees, official state fees, and taxes, with no unexpected fees beyond agreed scope. |
| 25+ Years of Protecting Brands & IP | ✕ Limited experience, basic filings only Minimal capacity to resolve complex oppositions or manage diverse IP portfolios. |
✓ Over 25 years protecting brands and ideas KASS has worked with businesses and brands for more than 25 years, helping clients protect and manage their intellectual property across different markets. From trademarks to patents, copyright and other IP rights, we provide professional guidance to help safeguard what businesses have built. |
| Protection Across 8 Jurisdictions | ✕ Domestic focus only Limited support when expanding to overseas markets. |
✓ Protection across 8 jurisdictions KASS supports businesses with intellectual property protection and management across 8 jurisdictions. |
Applications routed through intermediaries without official IP representative licenses, lacking lawful representation standing.
Industrial Property Agent officially licensed by IP Viet Nam, directly signing, filing, explaining technical matters, and protecting client interests.
Clients often left to respond independently or incur high fees for each official response.
KASS attorneys examine conflicting marks, prepare legal arguments, and explore consent letters where viable to support the application.
Initial quotes often exclude official state fees, examination fees, grant fees, or notice responses.
Clear breakdown of service fees, official state fees, and taxes, with no unexpected fees beyond agreed scope.
Minimal capacity to resolve complex oppositions or manage diverse IP portfolios.
KASS has worked with businesses and brands for more than 25 years, helping clients protect and manage their intellectual property across different markets. From trademarks to patents, copyright and other IP rights, we provide professional guidance to help safeguard what businesses have built.
Limited support when expanding to overseas markets.
KASS supports businesses with intellectual property protection and management across 8 jurisdictions.
Meet our team with over 25 years of experience helping businesses protect their brands, innovations, and creative assets.
14th Floor, Hapro Building, 11B Cat Linh, Dong Da District, Hanoi
International standard working environment with strict confidentiality controls
The KASS team advises, reviews documents, and tracks applications. From your initial discussion through to the final outcome, you have dedicated professionals guiding every step.
KASS is consistently ranked among the leading intellectual property agencies across Asia by WTR 1000, IAM 1000, IP STARS, and Global Leaders.
KASS assesses and advises how intellectual property rights should be secured.
Register the names and logos used for your products and services. KASS also assists with renewal tracking and portfolio management.
Review your new technologies, machinery, or processes, draft specifications, and prosecute patent applications.
Protect the visual appearance of your products. KASS advises on photos, drawings, and strategic filing timing prior to commercial launch.
Prepare copyright applications for software code, books, music, or graphics; establish clear authorship and ownership records.
Clients share their experience working with KASS International via Google Reviews:
Key insights you may want to know before registering intellectual property.
Different types of IP protect different aspects of your business:
Understanding the differences can help you determine the right protection for your business assets.
In general, an invention must meet three key criteria:
Brand name, innovative product, or creative works? Consult with KASS to determine what to register, required documents, and estimated costs.
